Industry:Marketing and Advertising
Location: North America, Europe, and Japan
Revenue: $139.5 million
Employees: Over 800
Duration:14 months, ongoing
Team included: System architects, Senior software developers, QA engineers, Project manager
Lynix Software is a software development company with a strong team of senior experts, catering for its global clientele with innovative cost-effective solutions across different industry verticals.We take you from potential to performance, help you develop your business with planning, architecture, design, development, QA and customer support.
For Add Fire Lynix Software is acting as a technology partner, working on an online marketing solution.
Our client today is an established company, one of the leaders in online marketing space. Utilization of complex AI technologies and advanced algorithms allows them to optimize ad placement, adding bigger level of flexibility to marketing campaigns and maximizing effectiveness of incoming marketing budgets.
Their performance allowed them to gain trust of more than 500 biggest world brands, and regular wonderful client feedback constantly proves their advantage over competitors, even the biggest ones.
Key element of the whole product is a good control panel application. And while the product is growingand developing further, control panel grows along with all the new features it gets, and even established functionality have to receive periodic updates and polishing touches.
Control panel application is designed to handle all user interaction with the system: manage media resources, create and manage campaigns, set goals and watch over their progress. The application can be used by both external clients, and internal customer employees, who provide support, precise optimization and campaign management services to other users.
Big part of the application is optimized to work with a vast info array – one of the largest campaigns which are currently in progress, contains near two thousands of various media assets, and user interface is built to make interactions in such cases as simple and seamless as usual.
Besides simply running marketing campaigns, customer’s product has another distinct key feature. While working, system produces vast amounts of different data, which can be used to build non-trivial reports, giving not only statistics on campaign progress, but providing important insights on target audience. This information gains new insights and brings standalone value for a marketer.
We were taking part in Control Panel development as a technology partner since its first steps, and for a long time we have worked along with our customer, facing most technologically complex and valuable parts of the app, ones which required special technical expertise and highest quality standards. Based on a deep customer’s satisfaction, we have expanded our collaboration, and are continuing our work for further system improvement and evolution. We are ready and are keeping up working on further system expansion to global online marketing space.